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Tuesday, 01 March 2011, 12:55 Hrs
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Bangalore: The mobile apps services market will be a $17 billion opportunity by 2015 for the IT Services vendors, reveals a new Forrester Research report.
The report titled ‘mobile app internet recasts software & services landscape’ by John McCarthy, VP&Principal Analyst at Forrester Research sizes the total mobile apps and services market at $54.6 billion by 2015.
The research firm defines delving into the “app Internet” phenomenon as ‘specialized local apps running in conjunction with cloud-based services’ across smartphones, tablets, and other devices.
“The advent of App Internet will shake up the market big way. The shift to the mobile App Internet disrupts basically everything you knew about building, delivering, and managing applications. It will also dramatically impact how traditional software is sold and delivered. Every part of the IT delivery system will be affected by these tiny tools we call apps,” McCarthy.
The report also defines and sizes the mobile apps+services market segments as mobile apps $38 billion, application development $5.6 billion, mobile management $3.9 billion, and process reinvention $7.6 billion by 2015.
Mobile apps will drive the intersection of product development and IT services. As rate of innovation accelerates across both the platforms and the apps, more product companies will outsource more sophisticated aspects of development.
As the apps become the consumption point for more and more micro content channels, software companies will buy content players.
The action and profit will quickly shift over the next 24 months to less complex and cumbersome rollouts in areas like smart medical and home security networks that leverage the intersection of Smart Computing and app Internet.
Forrester forecasted that many organizations will create a new role like chief mobility officer to manage app Internet efforts that span the call center, customer service, marketing, eCommerce, and IT. The boundary between business and consumer in the tech sector will fall completely.
